My name is Tom Malloy. And in the course of raising north of $25 million to produce independent films, I’ve learned that “prepping” your film project is the most crucial step in making it all happen.
Most film projects go completely un-prepped, and then filmmakers wonder why they never got the money to get their projects going.
Getting in front of an investor with an un-prepped project is WORSE than not getting in front of him or her at all. If you go into a pitch meeting unprepared, you will most likely never get a second meeting because your prospective investor will think you're unprofessional and that you’ve wasted their time.
On the flip side, if you present the prospective investor with a project that has all the I’s dotted and the T’s crossed, you'll be much better off.
This is why your film business plan is so important.
Your film business plan is often the first thing the investor sees, even before you pitch your project! And most times, this is the post meeting leave-behind. A good business plan provides an overview of your project, what you need to make it happen, and most importantly, it answers the big question: "What's in it for your investor?"