Over the years, in the course of raising north of $25 million for independent films, I’ve learned that “prepping” the project is the most crucial step in making it all happen.
Most film projects go completely un-prepped, and then filmmakers wonder why they never got the money to get their projects going and make their dreams come true. I’ve said this many times: getting in front of an investor with an un-prepped project is WORSE than not getting in front of him/her at all.
Most likely you will never get a second shot because he or she will know you’re not a professional, and you’ve wasted their time with something not ready. On the flip side, present them with a project that has all the I’s dotted and the T’s crossed, and that is when you get the gold. I present to you a crucial aspect of the Prep...
The film business plan.
This is sometimes the first thing the investor sees, even before you get to pitch your project! And most times, this is the leave-behind. The critical layout of what the project is, what you’re looking for, and what’s exciting about it.